Our goal is to be the global leader in farmer productivity and to do this through delivering the world’s best livestock tools and systems that really make a positive difference to our customer’s lives.

Since 1964, we have been designing, manufacturing and marketing products and solutions designed to increase the efficiency and profitability of the agricultural sector.

Back then, our products were invented by farmers looking for a better way to get the job done. The way we conceive products hasn’t actually changed much over the past 50 years. We still rely on farmers to help us understand their unique challenges, only now we bring these to life using our world class Research and Development teams and Lean manufacturing capabilities to create products and solutions distributed to farmers in over 130 countries worldwide.

It’s those relationships combined with  the world class Tru-Test Group infrastructure that positions us in the best place to identify and develop solutions that support the productivity required to meet the needs of a rapidly growing world population.